Media and Olympics-Holding Hands

2008 Beijing Olympics is the most talked about event of the season. The 2008 Olympics owe this popularity to the media coverage it’s getting. Media has always been an integral part of the Olympics. Media has helped Olympics reach each and every household.

There are short promotional films made for the Beijing 2008 Olympics. Five directors from various parts of the globe got together to participate in a project called “Vision Beijing”. They all made a short film each about Beijing and its people preparing for the Summer Olympics 2008.

These short films talk about the participating nations, the events to be held and the Beijing makeover. The construction of the beautiful stadium and other places all get a place in these films. Each and every person in China knows all about the happening of the Olympics 2008.

Media was given official approval to cover the Beijing Olympic Torch Relay which in turn helped in the publicity of the relay. Media has got the permission to cover the torch relay of the 2008 Beijing Olympics in other countries too.